Retail Sales m/m

MeasuresChange in the total value of inflation-adjusted sales at the retail level;
Usual Effect'Actual' greater than 'Forecast' is good for currency;
FrequencyReleased monthly, about 35 days after the month ends;
Next Release
FF NotesTends to have a relatively muted impact because Germany and France, which account for about half of the Eurozone's economy, release earlier consumer spending data;
Why Traders
It's the primary gauge of consumer spending, which accounts for the majority of overall economic activity;