Retail Sales m/m

MeasuresChange in the total value of sales at the retail level;
Usual Effect'Actual' greater than 'Forecast' is good for currency;
FrequencyReleased monthly, about 35 days after the month ends;
Next Release
FF NotesThis is the earliest look at vital consumer spending data. There are 2 versions of this report released about two weeks apart - Prelim and Final. The Final is not reported for lack of significance;
Why Traders
It's the primary gauge of consumer spending, which accounts for the majority of overall economic activity;